Exploring regional listening preferences

What I have to look forward to when I go to NYC next year 😀

Music Machinery

In previous posts we looked at how gender and age can affect listening preferences. Today we take a look at how the location of a listener may affect their listening preferences.

distinctive_artist_map-2

For this study, I sampled the listening preferences of about a quarter million listeners that have a zip code associated with their account. I aggregated these listeners into regions (state, regional and all-US). To compare regions I look at the top-N most popular artists in each region and look for artists that have a substantial change in rank between the two regions. These artists are the artists that define the taste for the region.

As an example let’s compare Tennessee to New England. If we look at the top 100 artists listened to in Tennessee and see which artists fall the furthest on the New England chart we find these 10 artists:

# Artist Rank in
Tennessee
Rank in

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